In our recent article on why corporate offices need to rent Christmas decor you’ll find sound reasoning for you, a retailer, to do the same. That said, there are some very big differences between your store/s and a traditional office space. For one, you already know that you must decorate for the Holidays or get passed over by customers who favor brick & mortars that embrace the season. Today, we’re going to take a look at why you should up your decorating game by renting your seasonal trimmings.
5 Reasons Why Your Retail Business Should Rent and Ramp Up Decorations this Holiday Season
1. Backlash Against the “War on Christmas” Has Won (at least in Western Canada)
There was a period of about 10 years or so where retailers were afraid to overdo it with festive decor during the Holiday season. They were being told by some unseen force that it was not OK to show their allegiance to the season, but over the last few years there has been a turning of the tide. Consumers, who never really drove the “War on Christmas” in the first place are not only not offended by retailers who convey their love of the Holidays, but are more likely to shop in stores that add more festive flare. The trend (mainstay, really) is evident in industry statistics too. MarketWatch reports that christmas decoration sales are healthier than ever, and are expected to grow at a compound annual growth rate (CAGR) of 4% over the next five years. Thankfully we now live in world (at least in Western Canada) where all cultural and lifestyle affairs are celebrated, and consumer dollars are more than happy to follow those who join in on the fun. Go nuts (chestnuts?) this year and let your Holiday season flag fly proud for all to see.
2. Makes Staff Merrier
Your customers dig it (as per the item above) but so will your staff. Like within the corporate office environment, a retail operation that creates a very festive environment increases feelings of goodwill and engagement between staff on the shop floor and warehouse alike. This not only helps improve internal communication, it directly improves their mood and therefore interactions with customers – your bread and butter. Happy staff is helpful staff and that can increase customer spending. It’s a win-win!
3. Renting Lets You Mix It Up Each Holiday Season
You don’t rotate the exact same window displays each season, so why would you repeat your Holiday decor? Probably because you bought it. From now on, rent instead. By renting, you will be able to switch it up each year, with Holiday season decorations that consider trends in color and general design. This is especially important if your retail business is fashion focused in any way, but applies to all nonetheless.
4. Gives You More Content for Social Media Marketing
Posting content about your products and services on social media is great, but not all products/services are relevant to all prospective customers (who follows you on social) at any given time. After awhile excessively posting the same things will get you unfollowed or at the very least the lack of engagement will have you fall off customer news feeds. But when decorating for the Holidays, you open up a new world of content to share with a following that will actually find photos of the seasonal shenanigans more fun that that thing your selling for $39.99.
5. Free Up Storage Space for Actual Inventory
As a retailer you have limited space to store products and overstock in addition to equipment and machinery required to run a successful business. Every bit of square footage must be leveraged to improve your bottom line. That means you do not have the space to devote to boxes and crates of Holiday season decor that gets taken down soon after the fiscal year has come to a close. By renting, you will be able to wave bye-bye to the decor as Loungeworks retrieves the decorative wares from your store, but to return next year at your beckon call.
View our growing inventory of Holiday season and winter-themed props and decor here. Don’t see what you’re looking for? The perfect item may simply have not yet made it onto our website but awaits you in our warehouse. Contact Loungeworks in Vancouver today at 604.687.2774 with your request in time for the Holidays.